Option 1
Asana
Broad PM; cross-functional; bigger feature surface.
Best for
Cross-functional teams, marketing + ops + sales projects, organizations that need a single PM tool across departments.
Pros
- Multiple project views: list, board, timeline, calendar, Gantt
- Strong cross-team rollups + portfolio dashboards
- Forms for intake from non-Asana users
- Best free tier in this category (15 users free)
- Goal tracking + milestones first-class
- AI features: summary, draft updates, suggested next steps
- Big integrations marketplace (Slack, Salesforce, Adobe, etc.)
Cons
- Heavier UI than Linear; slower to feel snappy
- Engineering teams find it bureaucratic vs Jira / Linear
- Pricing scales fast: $11/$25/$31 per seat for Starter/Advanced/Enterprise
- Search is OK but not as fast as Linear's
- Notifications can become overwhelming on big teams