Option 1
Figma
Browser-based; collaborative-first; the industry default.
Best for
Any design team, anyone collaborating with non-designers (PMs, eng), startups standardizing tooling.
Pros
- Real-time multi-cursor collaboration (Google-Docs-style for design)
- Browser-based — works on any OS, no install required
- Free Starter tier covers solo + light usage
- Plugin ecosystem is massive (Iconify, Unsplash, Fontify, etc.)
- Auto Layout + Variables system rivals real CSS
- FigJam (whiteboard) bundled, useful for brainstorm + facilitation
- Figma Make / Make + AI for prototype generation from description
- Adobe acquisition fell through (2023), so Figma stays independent for now
- Dev Mode is genuinely useful — exports clean CSS / iOS / Android specs
Cons
- Files live on Figma's servers — offline use is limited
- Pricing scales by editors ($16/mo Pro, $45/mo Business)
- Performance can degrade on enormous files (>5,000 layers)
- Some power-user shortcuts behind menu vs Sketch's keyboard-centric UX