Option 1
Shopify
Full e-commerce platform: storefront + payments + apps.
Best for
Physical product sellers, DTC brands, anyone wanting a turnkey store.
Pros
- Fastest path to a working store (hours, not days)
- App ecosystem covers nearly every need
- Multi-channel selling (Instagram, TikTok, Amazon)
- Solid POS for in-person retail
- Inventory + shipping + tax handled
Cons
- Monthly cost: $39-2000+ depending on plan
- Transaction fees on top of payment fees if not using Shopify Payments
- Some platform constraints (custom checkout flows are limited on lower tiers)
- Theme + design customization has ceiling