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Writing & Content · Free tool

UTM Builder

Generate properly-tagged UTM URLs for email, ads, and social media in seconds. Validate parameters and copy the final link with one click, free and browser-only.

Updated June 2026

Presets

Tagged URL

https://freetoolarena.com/?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_update
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What it does

Build clean UTM URLs for Google Analytics, GA4, Matomo, and any other analytics tool that reads UTM parameters. Fill in source, medium, campaign, and optional term and content, and the tool outputs a URL-encoded link ready to paste into email, social, or ads.

To read parameters off an inbound link, use UTM parser. To strip tracking from a URL, try URL cleaner. For details on the parameters, read our guide on how to use UTM parameters.

Embed this tool on your siteShow snippet

Paste this snippet into any page. Loads on-demand (lazy), no tracking scripts, and sized to most dashboards. Replace the height to fit your layout.

<iframe src="https://freetoolarena.com/embed/utm-builder" width="100%" height="720" frameborder="0" loading="lazy" title="UTM Builder" style="border:1px solid #e2e8f0;border-radius:12px;max-width:720px;"></iframe>
Embed docs →

How to use it

  1. Paste the base URL you want to tag.
  2. Fill in source, medium, campaign (required) and term / content if needed.
  3. Review the encoded preview.
  4. Copy the full tagged URL or the link with a short label.

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