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Writing & Content · Free tool

UTM Builder

Build properly-tagged UTM URLs for email, ads, and social. Validate parameters, preview the final link, copy in one click.

Updated April 2026

Presets

Tagged URL

https://freetoolarea.com/?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_update

What it does

Build clean UTM URLs for Google Analytics, GA4, Matomo, and any other analytics tool that reads UTM parameters. Fill in source, medium, campaign, and optional term and content, and the tool outputs a URL-encoded link ready to paste into email, social, or ads.

To read parameters off an inbound link, use UTM parser. To strip tracking from a URL, try URL cleaner. For details on the parameters, read our guide on how to use UTM parameters.

How to use it

  1. Paste the base URL you want to tag.
  2. Fill in source, medium, campaign (required) and term / content if needed.
  3. Review the encoded preview.
  4. Copy the full tagged URL or the link with a short label.