Career & Growth · Free tool
CPM CPC CPA Converter
Convert between ad metrics: CPM, CTR, CPC, CVR, CPA. Funnel visualization + platform benchmarks.
Updated April 2026
CPM
$10.00
CPC
$0.50
CPA
$12.50
CTR
2.00%
CVR
4.00%
Cost per click check
$0.50
Funnel visualization
Impressions100,000
↓ 98.0% drop-off
Clicks2,000
↓ 96.0% drop-off
Conversions80
Platform benchmarks
| Platform | Typical CPM | Typical CTR | Typical CPC |
|---|---|---|---|
| Google Search | $15 | 3% | $2–4 |
| Facebook / Instagram | $10 | 1% | $1–2 |
| $30 | 0.5% | $5+ |
Found this useful?Email
Advertisement
What it does
Drop in spend + impressions + clicks + conversions — get every ad metric. Plus funnel visual and platform benchmarks.
Runs entirely in your browser — no upload, no account, no watermark. For more tools in this category see the full tools index.
Embed this tool on your siteShow snippetHide
Paste this snippet into any page. Loads on-demand (lazy), no tracking scripts, and sized to most dashboards. Replace the height to fit your layout.
<iframe src="https://freetoolarena.com/embed/cpm-cpc-cpa-converter" width="100%" height="720" frameborder="0" loading="lazy" title="CPM CPC CPA Converter" style="border:1px solid #e2e8f0;border-radius:12px;max-width:720px;"></iframe>How to use it
- Enter any two metrics.
- Read all 5.
- Compare to benchmarks.
Advertisement