Career & Growth · Free tool
Sponsorship Rate Estimator
Brand deal pricing by platform, follower count, engagement rate, and niche. Low/mid/high ranges.
Updated April 2026
Estimated sponsorship rate
Low
$1,610
Mid
$2,817
High
$4,025
Mid-roll to dedicated video range. Niche 1.40x — engagement 1.15x.
Negotiation tips
- Open at the high number — brands expect you’ll negotiate down, not up.
- Bundle deliverables (post + story + usage rights) rather than discounting the flat rate.
- Charge extra for exclusivity windows, whitelisting, and paid-ad usage.
- If engagement is above 5%, lean into that — it’s worth more than raw follower count.
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What it does
What should you charge for a sponsored post? Rates by platform, follower count, engagement, and niche. Plus negotiation tips.
Runs entirely in your browser — no upload, no account, no watermark. For more tools in this category see the full tools index.
Embed this tool on your siteShow snippetHide
Paste this snippet into any page. Loads on-demand (lazy), no tracking scripts, and sized to most dashboards. Replace the height to fit your layout.
<iframe src="https://freetoolarena.com/embed/sponsorship-rate-estimator" width="100%" height="720" frameborder="0" loading="lazy" title="Sponsorship Rate Estimator" style="border:1px solid #e2e8f0;border-radius:12px;max-width:720px;"></iframe>How to use it
- Pick platform + niche.
- Enter followers + ER.
- Read rate range.
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