Career & Growth · Free tool

Instagram Engagement Rate Calculator

Engagement rate % from followers + likes + comments + saves. Tier vs account size.

Updated April 2026

Follower countAverage likes per postAverage comments per postAverage saves + shares (optional)

Engagement rate

5.10%

Good

ER without saves

4.57%

Older convention brands sometimes use.

Verdict: Solid. Brands will start to notice at this rate.

Median ER by audience size

Smaller accounts run higher naturally—don’t panic when ER drops as you scale.

Under 1k~6.0%

1k – 10k~4.5%

10k – 100k~3.0%

100k – 1M~2.0%

Over 1M~1.1%

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What it does

ER tells brands more than follower count. Here’s yours vs the median for your account size. 3-6% is good; 6%+ is great.

Runs entirely in your browser — no upload, no account, no watermark. For more tools in this category see the full tools index.

Embed this tool on your siteShow snippet

Paste this snippet into any page. Loads on-demand (lazy), no tracking scripts, and sized to most dashboards. Replace the height to fit your layout.

<iframe src="https://freetoolarena.com/embed/instagram-engagement-rate" width="100%" height="720" frameborder="0" loading="lazy" title="Instagram Engagement Rate Calculator" style="border:1px solid #e2e8f0;border-radius:12px;max-width:720px;"></iframe>

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How to use it

Enter followers + avg post metrics.
Read ER %.
Compare to median for your size.